Where to purchase email lists

Use one of these techniques:. The most obvious way to gather contacts is simply to ask people to subscribe to your email newsletter or blog. People are already submitting their info to you. Why not include a checkbox to subscribe to your promos, blog, or news updates? Try running a contest, and ask people to enter with their email addresses. The big difference is that people will be giving you their contact information voluntarily.

Also, you know these people value what you offer —especially if you pick a prize that is particularly desirable to your buyer persona. For example, if you own an HVAC installation business, give away a prize related to home improvement that will attract homeowners. Be sure to include a way for people to do that easily, whether on your website or in your emails. Social sharing buttons that let people click to share are a great way to do this. When you do send out email newsletters, try including a button or other CTA at the bottom that encourages readers to forward it to a friend.

If they like what they see, they might just subscribe. Adding a call to action in the postscript, for example asking people to subscribe to your blog, is certainly worth a try. When you answer questions on social media, include a link to a web page or blog post with more information. And of course, your site pages and blog posts will feature opportunities to subscribe. Speaking of social media opportunities, take advantage of Facebook's Call-to-Action button seen in blue on our page below.

You could go old school with a clipboard and a pen, or bring a tablet and have people fill out a very simple online form. QR codes are really flexible today. They can be linked to almost anything, including your subscribe page. Consider using them on printed materials like your business cards, print ads, post card mailers, etc. Delete it or mark it as spam. That company is now untrustworthy to you. What can you do instead of buying lists?

Inbound marketing Instead of wasting your time with list brokers, start focusing on ways you can attract potential customers organically with inbound marketing. Lead generation campaigns A good lead generation campaign will provide your ideal customer with something they find valuable like an e-book, webinar, whitepaper, or even an exclusive offer in exchange for providing their contact information. You know the old saying, if something seems too good to be true, it probably is. Topics: Email Marketing.

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Questions to ask should cover guarantees, legalities and data suppressions, opt-in mechanisms and sources, samples, duplicate prevention and more. A good broker will ask these questions for you. Would you buy a "genuine article" Rolex off a man in the pub for a tenner and expect it to be real? No, you wouldn't. But some small business owners do believe the hype from data salespeople, and then they wonder why their mail server is shut off, why they have complaints about spam and why the data owner is slow to return their complaint call.

I have seen many companies appearing recently claiming to be data experts. It's vital to work with companies that have good data credentials, so that you get mailing lists that comply with legal and ethical marketing standards. As a rule of thumb, data salespeople prefer you to buy large amounts of marketing data from them, and therefore spend more money. They frequently come up with silly offers to tempt you into giving them a large chunk of their monthly sales target. When these offers come your way, take stock and work out whether it is actually worth your while to buy big chunks of untested data.

Even if they did convert into a lot of enquiries and orders, would you be able to handle a large volume of extra business at once?